These are the tools and resources that I use everyday to build my business. Some are free, but the majority are paid. Like any business, you'll need to budget for operating costs. With the help of these workhorses, I have been able to leverage my time more effectively.
In full disclosure, I am an affiliate of some of these resources and will receive a commission should you decide to purchase any of them. ~ Art Basmajian
myPhoneRoom
MyPhoneRoom's professionally trained appointment setters call and follow up with your leads for you. They do all the pre-qualifying and immediately pass on to you hot leads that are ready to talk business in real time...NEVER again waste hours talking to leads who are not serious. Thanks to myPhoneRoom, a four-hour work week really is possible.
Hostgator
HostGator is the trusted, world-leading provider of web hosting service, reseller hosting, and dedicated servers. Starting at only $3.96/month, each of their Web Hosting plans includes 24/7/365 support, a 99.9% uptime guarantee, and a 45-day money-back guarantee. For the business owner on a budget, Hostgator provides your complete web hosting solution.
WordPress
A widely popular website format, WordPress.org allows you to create a blog with free WordPress design templates and customize it with thousands of themes, plugins, and extensions. SEO friendly, it integrates perfectly with your social media sites and does not require anything more than a basic knowledge of html. Once your site is set up, it's easy to update your blog by adding posts on your own. With Hostgator hosting your WordPress blog, installation is simple.
AWeber
Having used other EMAIL marketing systems, I keep coming back to AWeber. With an unlimited number of email lists per account and unlimited emails and broadcasts, AWeber allows you to automate your email campaigns with first class deliverability and excellent support in the way of live operators and ongoing live video seminars. Custom templates for newsletters are available which is one of the reasons I've chosen AWeber as my primary email delivery service.
Check out these helpful email tips from AWeber:
Do Buttons Get Clicked More Than Text Links?
Awesome Emails: California Tortilla
3 Social Media Strategies For the Email Marketer
Infustionsoft®
Infusionsoft is the #1 all-in-one marketing automation software used by thousands of small businesses to generate leads and grow sales. Their small business CRM solution includes a smart lead-nurturing system that automatically sends the right message to the right person at the right time...with "drip" email messages that are automatically sent to prospective clients until they are ready to purchase your product or service.
The next time you get an email from Dan Kennedy, Frank Kern, Rich Schefren, and Tony Robbins (to name a few), you'll see that their email is powered by Infusionsoft. This product is best if you have a website and a product or service of your own - otherwise, AWeber will meet your needs fine. Click here to see a Demo of how Infusionsoft can work for your business.
The Ultimate Sales Letter
If I could only invest in one book, this would be it. A powerful sales letter is the ultimate marketing tool. Fully revised and updated in a brand new version, The Ultimate Sales Letter by Dan Kennedy teaches readers a step-by-step system for writing ads and sales letters any business can use–designed by one of the most successful and highly paid professional direct-response copywriters in the country. Copywriting is a marketer's million dollar asset, and reading this truly took my writing to a new level.
Animoto
You can created free unlimited 30-second videos with Animoto, a service that creates professional-looking video slideshows with your photos and video clips. You can set it to music with their wide selection of music or use your own. It's fast, easy, fun! You can upload your Animoto videos with just one click to YouTube, post them on your own website, and they're fully compatible with all social media sites.
GoDaddy
You're going to need domains - lots of them - to run an online business, and in my opinion, GoDaddy is the most reliable Internet domain registrar available. They have excellent customer service reps who walk you through any domain buying, registration, hosting, or forwarding questions you might have. GoDaddy is currently the largest ICANN-accredited registrar in the world and is four times the size of its closest competitor.
The Definitive Guide To Google Adwords
Written by Google Adwords Expert Perry Marshall, this is without a doubt the #1, best selling resource in tackling the Google Adwords learning curve with a step-by-step guide on setting up your own Adwords account while consistently paying less for your Google traffic than your competition.
The “glory days” of 25 cent clicks are long gone, and your advertising chops need to be a lot sharper today. Marshall reveals the exact tweaks to make in your campaigns to get on page1 of Google that no software can duplicate. Sign Up Here For Perry’s FREE 5-Day Ecourse **Click on the “Products” tab to purchase his book.
Magnetic Sponsoring
If you're even considering starting an online business, this isn't an option. The Internet is noisy in the home business arean, and learning how to position yourself as a strong leader who knows how to mentor your team effectively will attract serious prospects to your business instead of those who are just testing the waters. "Attraction marketing" is the key to success in the Internet marketing industry, and no one teaches (and does) it better than Mike Dillard. Click Here To Get Mike Dillard's Free 7 Day Video Boot Camp
Action Selling: How To Sell Like A Professional, Even If You Think You Are One
Told in a unique story format, this short (135 pages) sales book presents a proven system for managing and conducting the entire sales process - one that applies to any industry (online or off). Duane Sparkes combines certain critical sales skills with relationship skills into a practical, non-manipulative approach that moves the sale forward to reach customer commitment.
I have been using the Action Selling approach to planning, conducting, and closing a sale and now use this method exclusively with my coaching students because of the degree of success it brings. People don't like to be "sold" - they want their problems solved. Do that...and the sale just happens.
Brand & Content Creation - Leave It To The "Prose"
High impact content is the key to effective internet marketing. It must be well written, packed with value, and completely brand consistent. Copywriting has long been referred to as selling in print, and it's the skill most marketers feel they lack. Content Prose is who we use to help us with our special reports, ebooks, articles, and funnel copy.
They also nailed our branding concept to create consistency throughout all our websites and offers. To find out how they can help you, contact kerry@contentprose.com with a short email outlining what you're looking for, and they will contact you directly.
